If customers can’t find it, it doesn’t exist. Clearly list and describe the services you offer. Also, be sure to showcase a premium service.
Having a big sale, on-site celebrity, or other event? Be sure to announce it so everybody knows and gets excited about it.
Customers have questions, you have answers. Display the most frequently asked questions, so everybody benefits.
Running a holiday sale or weekly special? Definitely promote it here to get customers excited about getting a sweet deal.